Publicist, Master in Creativity and Audiovisual Direction at Elisava, Barcelona, Gonzalo has more than 15 years of experience in the communications industry. He has been part of the Achap Creative Directors Circle.

His experience focuses on directing 360 creativity: branding, design, brand strategy and BTL production, as well as creativity and conceptualization in advertising campaigns, branded content and editorial development in various industries, together with national and international brands.

He is a partner at Tusk Content and founder of 83S: a creative studio dedicated to Freestyle branded content, for the cultural and sports sectors, developing projects such as:

• Benmayork, together with Birkenstok and renowned visual artist Samy Benmayor, New York, 2023.

• Branded content in the London 2023, Milan 2024 and New York 2024 marathons, together with Chilean journalist Gustavo Huerta, with brands such as Skechers, Garmin and Samsonite.

• Micro-documentaries, together with traumatologists Manuel Pellegrini and Giovanni Carcuro, year.

• Brand video and content at the 2024 Rugby World Cup in France, alongside the Chilean and English national teams and their official sponsor, Umbro.

• Shot for Santa María Yachts during the competition months of the America's Cup, Barcelona 2024.

He has been creative director at OQO and Opera Studio - Pousta, E-Football with Manuel Pellegrini, where he was also a founding partner. He's also a member of agencies such as Modo Santiago and Flora, of Fauna producciones.